A social media audit is a structured review of your channels to understand what’s working, what isn’t, and how it connects to wider business goals. If you've inherited new channels, feel busy but unclear on impact, or are about to increase investment, a social media audit is great starting point. The frustrating nature of social media, particularly organic, means you can often only see your time, effort and investment without any clear understanding of its impact. And I can't be the only one...

Successful social media communities are when audiences recognise themselves – and each other – in your content, then feel compelled to engage. It's these situations, more than demographics, that define effective and memorable social media communities. Unfortunately, community is also one of the most overused terms in social, meaning different things to different people. For some it's about engagement. For others, it's about creating a sense of loyalty, trust or belonging. In practice – and at...

A B2B LinkedIn content strategy is a practical plan that defines LinkedIn’s role in your business, your audience, your messaging, and how success will be measured. But... What do you do if you've taken over the social media reins of a business only to find out it doesn't have a LinkedIn strategy ? Some marketing people might panic, but us social media-types realise it's the perfect time for a reset. A chance for you to step back and rethink how LinkedIn should and could work for your...