​​SOCIAL MEDIA STRATEGY
You don’t need to read 500 words telling you how useful social media is.
We all know.
What matters more is understanding the why behind what you post. Are you trying to build a brand, create a particular impression or change perceptions?
In other words, it’s about finding your purpose and making the biggest, most relevant impact possible – all of it guided by strategy.
WHAT IS A SOCIAL MEDIA STRATEGY?
​
A social media strategy is more than rules or advice. It's a plan that understands where you are, where you want to go, and what stands in the way – then how to deliver it.
I get to know your business inside and out, then use research and best practice to understand your business goals and challenges, making strategic recommendations to deliver a plan that's results-driven.
Critically, a plan that's underpinned by meaning and purpose.
HOW DO YOU KNOW IF YOU NEED A SOCIAL MEDIA STRATEGY?
The answer to this isn’t as complicated as you might think. To find it, I ask a range of questions.
Are you using social media just because you think you should? Do you struggle with what to post and when? Do you lack clear targets and methods of measuring success? Can you even define success? Do you find it challenging to demonstrate its value to senior decision makers?
If you can say yes to any of these, you probably need a strategy. Or, at the very least, we should have a conversation.
WHAT'S IN A STRATEGY?
-
B2B and B2C expertise
-
Existing channel audit
-
Audience and competitor research
-
Internal review
-
Stakeholder engagement
-
Channel recommendations
-
Content pillars
-
Best practice
-
Messaging and engagement guidelines
-
Content calendar
-
Success metrics and KPIs