SOCIAL MEDIA AUDIT
Social media becomes frustrating when you can only see your efforts and investment, without any clear business impact.
That’s where I can help.
A social media audit provides an unbiased, honest and actionable review of all your channels (and your competition), highlighting what’s working and what could change.
B2B LINKEDIN STRATEGY CONSULTANCY EXPLAINED
I develop LinkedIn strategies that help B2B brands get more from the world's largest business social media platform – whether you're looking to update an existing strategy or create a new one from scratch.
Here's how I do it:
WHY DO YOU NEED A SOCIAL MEDIA AUDIT?
Not every brand needs an audit and I would never push any marketing team to have one if I felt their business didn’t need it.
However, I come in when senior marketing leaders want a ‘sanity check’ of their social media channels from someone outside their business – all in the context of wider strategic business goals.
If you think your social media channels could work harder, we should talk.
DO ANY OF THESE SCENARIOS SOUND FAMILIAR?
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You feel busy on social but lack confidence in its effectiveness.
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You can’t confidently explain what social media contributes to the business.
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Engagement exists, but impact feels unclear.
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You’re about to increase investment and want to get the foundations right.
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You’ve inherited channels and don’t know what’s working.
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Your social team is sharing numbers and reports but you want a second opinion.
B2B LINKEDIN STRATEGY CONSULTANCY EXPLAINED
I develop LinkedIn strategies that help B2B brands get more from the world's largest business social media platform – whether you're looking to update an existing strategy or create a new one from scratch.
Here's how I do it:
WHAT DOES A SOCIAL MEDIA AUDIT LOOK LIKE?
Your social media audit is unique to you, otherwise it doesn't work.
My approach focuses on performance, positioning, purpose and impact, analysing if your approach to social media – and your content – is contributing to wider business objectives.
WHAT DOES A SOCIAL MEDIA AUDIT INCLUDE?
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Channel by channel review of all major social channels, including Instagram, Facebook, TikTok, LinkedIn and more.
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Strategic assessment (is it clear?)
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Audience alignment (is it obvious who you’re talking to?)
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Content review.
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Competitor analysis.
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Prioritised next steps.
AS FEATURED ON
SOCIAL MEDIA EXPERIENCE
WHY TRUST ME?
I’m a social media strategist with 15+ years experience in agency and in-house marketing.
Now that I work for myself, I help businesses (and their teams) use social media more effectively – with more purpose and more impact.
During my career, I’ve worked with internationally renowned schools, sports teams, SaaS businesses, housebuilders, events venues and more.
And I led the social media and digital marketing team for the UK's largest discount service for three years, delivering record results.
I also devised and managed the social media strategy for the launch of SameYou – the brain injury recovery charity founded by Game of Thrones star, Emilia Clarke. (No dragons were harmed!)
